If you’ve been paying attention, you may have noticed that logos have hidden messages. They are often more complex than they seem and sometimes even contain interesting stories. Here are 10 secrets you didn’t know about your favorite brands and fashion logos.
Some companies use their logos to convey an intended meaning, but there are also plenty of other uses for these designs. For instance, the FedEx logo contains an arrow and could represent speed, precision, beauty, and more.
The Nike swoosh was designed by Carolyn Davidson, who was paid $35 for her work. Twelve years later, Phil Knight gave her a gold swoosh ring as a compensation. This was the start of the rebranding of the iconic sports brand.
The Washington Capitals logo features an eagle and silhouette of the Capitol building. These references are a nod to the patriotic and historic city. And the Golden Arches are a reference to the fast food industry. That’s why they are often used as a logo for fast food restaurants.
While most of the world’s most famous logos have obvious designs, others are more subtle and elusive. You might have spotted them on clothes, food, or in other popular forms of media. Even the most basic of logos have a deeper meaning.
If you’ve ever had a hard time recognizing a company’s logo, you might want to look for one of these hidden messages. It’s always good to be aware of your surroundings and keep an eye out for these details.